Hot-or-Not Follow-Up: Technology and trends in system engineering

Innovative product-service systems (PSS) rely on remote monitoring, extensive data sharing, and predictive analytics. It requires a different, more holistic systems engineering approach.

Banner

The ‘servitization strategy’ expands customer relations and allows for more continuous cash flow from ongoing contracts. However, despite the rapid growth and potential of technology-based services, getting customers to accept them continues to be a challenge.

During the Hot-or-Not follow-up on April 14th, we dive deeper into this topic with Ed Nijssen, professor in Innovation, Technology Entrepreneurship & Marketing. His research focuses on marketing and sales of new products, service marketing, entrepreneurial marketing, and international marketing research.

This Hot-or-Not event is a cycle of five additional exclusive events including relevant topics in the Future of System Engineering.